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At ASKJA, we are committed to protecting the privacy of the personal information of our customers and users of our mobile applications. We take all reasonable steps to ensure that this information is safe and secure, including putting in place rigorous policies and procedures to fully comply with all Canadian privacy laws and regulations.

This Policy covers the following information:

  • Scope and application;

  • How we obtain your consent to collect, use and disclose your personal information;

  • How and why we collect, use and disclose your personal information;

  • Details on where your information is stored, secured and how long it is kept for;

  • How to access your personal information that we hold; and

  • Who to contact for queries about your privacy.

Scope & Application of this Policy

Who does this policy apply to?

All customers and users of the mobile applications ASKJA.

Who does this policy not apply to?

This policy does not apply to those who are interacting with the Toronto Blue Jays or customers of ASKJA Bank.

What information does this Privacy Policy apply to?

This policy applies to all personal information that we collect, use, or disclose about our customers and users of our apps.

This may include your name, address, phone number, email, how you pay for your services, and purchase information. It also includes data transmission information (for example data that tells us how your device is interacting with our network), as well as the time spent using our apps, how you use and interact with our apps, and information related to the location of your mobile device.

What information does this policy not apply to?

Any information that we de-identify, aggregate or anonymize to identify trends, manage our business, develop statistical information, understand how we are performing, or develop relevant products, services or offers.

Such information may also be shared with third parties for other analytical purposes but will not personally identify any individual.


How does ASKJA obtain consent?

Your consent to the collection, use, or disclosure of personal information is obtained when you first sign-up to use the App. For more sensitive information, such as location information we will obtain additional consent when you download the app and log in for the first time.

Withdrawing Consent

The choice to provide ASKJA with your consent is always yours, however, your decision to withhold such consent may limit your ability to interact with the app.

How & Why We Collect Personal Information

How does ASKJA collect my personal information?

We primarily collect information about you, from you. We do this when you download or use one of our apps. For example, when you download and log on to an app we may collect your location information. In some cases, if you provide express consent, some of our apps will use your location. We will always seek your consent and you have the option to opt-out at any time. Like with any app that collects location information, via your mobile device settings you can decide what level of location information you want to disclose.

Why does ASKJA collect my personal information?

ASKJA collects personal information for many different reasons, including but not limited to the following:

  • To deliver you the products and services you have purchased from us, and to bill you, collect payment for those products and services, to allow you to download your bill, check your balance, make a payment or change your method of payment.

  • To provide you with information about the products and services you receive from ASKJA. For example; to check your usage, add data, review your plan or package information, upgrade your plan or change your package, review your account contact information.

  • To give you access to help tools including customer support information, diagnostic tools.

  • We only use your location to measure your walks. Any walk can be permanently deleted.

  • To perform analytics, reporting, and request feedback to improve and manage our relationship with you.

  • To confirm or authenticate your identity and ensure your information is correct and up-to-date.

  • To provide tailored service to you. For example, we may use account information about you to improve your interactions with us or provide a positive and personalized customer experience.

  • To ensure compliance with our Terms of Service and Acceptable Use Policy.

  • To comply with legal obligations and regulatory requirements.


From time-to-time, information may also be collected for other purposes, or as permitted or required by law. We will always identify any additional purpose prior to, or at the time, of collection.


When is my personal information disclosed?

Unless we have your express consent or pursuant to a legal power, we will only disclose your personal information to organizations outside ASKJA without your consent in the following limited circumstances:

  • To a person who, in our reasonable judgement, is seeking the information as your agent.

  • To a law enforcement agency whenever we have reasonable grounds to believe that you have knowingly supplied us with false or misleading information or are otherwise involved in unlawful activities.

  • To a public authority or agent of a public authority if it appears that there is imminent danger to life or property which could be avoided or minimized by disclosure of the information.

  • To a public authority or agent of a public authority, for emergency public alerting purposes, if a public authority has determined that there is an imminent or unfolding danger that threatens the life, health or security of an individual and that the danger could be avoided or minimized by disclosure of the information.

  • To a third party who may be interested in buying ASKJA assets and personal customer information must be shared to assess the business transaction.

Storage, Security & Retention

Where will my personal information be stored?

Personal information may be stored or processed in or outside Iceland. The information will be protected with appropriate safeguards but may be subject to the laws of the jurisdiction where it is held.

How will ASKJA ensure my personal information is kept safe?

ASKJA has rigorous security and safeguard processes and procedures to ensure the information we have about our customers and users of our digital properties remains safe from theft, loss, or unauthorized access.

ASKJA is responsible for all personal information of our customers and users of our apps. We ensure that there is a comparable level of protection for information that is processed for us by third parties.

How long will ASKJA retain my personal information?

ASKJA will only retain your personal information for as long as necessary to fulfill the purpose for which it was collected or for sufficient time to allow you access to the information if it was used to make a decision about you or your account. Information that is no longer required by us will be destroyed or de-identified.


How to access your personal information 

You may access or review the information we have about you. You can challenge its accuracy and completeness and request amendments, as appropriate, by contacting us at or in writing at Rusticity ehf. Laugarasvegur 47, 105 Reykjavik Iceland .

Effective Date: March 2021

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